In 2023, I worked with TodayTix to launch Wishmas, an immersive Secret Cinema-style Christmas adventure in London. I worked on the PR campaign from September, delivering a tiered approach launching the trailer to both theatre and consumer press, working on charity partnerships with Make A Wish Foundation, and driving press pitching and media coverage, while also supporting social and influencer collaborations.

Highlights included features and reviews in:

• Video: Watch the newly released trailer for 'Wishmas' | London Theatre

• First look at the magical new UK Christmas attraction - from the people behind Secret Cinema | The Sun

• Christmas Shows in London 2024

• Wishmas: London’s new festive immersive experience | Hackney Gazette

• The best children's shows to book this Christmas: from The Snow Queen to Bluey | The Standard

The campaign drove strong ticket sales, boosted awareness for TodayTix, and firmly established Wishmas as a standout addition to London’s festive calendar.