Maharaja Drinks

I lead PR for drinks retailer Maharaja Drinks, managing the press and creative annual strategy, media outreach, partnership development, event management, and owned media opportunities including influencer strategy and advertorials. Since the brand’s launch in 2024, I’ve secured extensive trade and consumer coverage across outlets such as Saturday Kitchen, The Economist, Evening Standard, The Handbook, BBC Radio 5’s Wake Up to Money, Luxury London, The Guardian, Decanter, and The Drinks Business.

Currently, i am executing the Q4 PR strategy with a focus on partnerships, managing food and drink media relations, and launching events around key calendar moments including Diwali and Christmas. Leveraging my extensive network, I have secured exclusive events with lead food and drink writer at Evening Standard, Douglas Blyde, as well as influencer collaborations with Sophia Longhi, drinks writer at The Guardian.

I create content across key marketing channels, including blogs and LinkedIn, and ghostwrite partnership activations for publications such as Mayfair Times and Kensington & Chelsea Review.

Key Coverage below

1.) India’s drinks industry, Provençal pistachios and Wine of the Month - Monocle

2.)Indian agave spirit lands in UK - The Spirits Business

3.) I've Found The Unique Wine To Drink This Summer - The Handbook

4.) Best alcohol deals for August 2025: Discounts on Beer, Wine and Spirits | The London Standard | The Standard

5.) Maharaja Drinks: Father-Son Duo Takes Indian Spirits Global | EasternEye

6.) I've Found The Unique Wine To Drink This Summer - The Handbook