In June, I led the press campaign for the House of Rum Caroni Collection, a highly anticipated release celebrating one of the world’s most legendary closed rum distilleries. House of Rum is a specialist independent bottler dedicated to curating and sharing rare, exceptional rums with discerning collectors and enthusiasts worldwide.

The Caroni Collection sold at £4,500 and attracted significant attention across both trade and luxury consumer media. Coverage highlights included:

• House of Rum bottles Caroni trio - The Spirits Business

• House of Rum releases collection of three rare Caroni rums from the legendary and long-lost Trinidad distillery

• Caroni rums return: House of Rum unveils trilogy collection of Trinidad’s most fabled spirit – The Luxe Review

• The lost legend returns: House of Rum unveils rare Caroni trilogy | Square Mile

This campaign not only showcased the rarity and heritage of Caroni rum but also strengthened House of Rum’s positioning as a leader in the premium rum space.