I worked with Hamleys from 2017-2021, I managed this iconic company’s brand identity and positioning as the UK’s leading luxury toy business. I leveraged and strategised key B2C and B2B moments including seasonal activations, floor and product launches including Frozen and Harry Potter, new global store openings and, of course, Christmas. I took charge of their annual Christmas toy parade, seasonal press showcase and red carpet events. Too many press clips to show, the annual Christmas launch would achieve hundreds of pieces of coverage below is a snippet…

Hamleys Christmas Toy Parade 2017

The ‘world’s smallest fashion show’ has arrived in London

Inside Hamleys' new Harry Potter floor as Wizarding World comes to toy store - The Mirror

Hamleys top toys for Christmas 2021: Lego, Barbie, LOL Surprise and more | The Independent

Hamleys reveals its top toys for Christmas 2020 | London Evening Standard | The Standard