Worked on All Bar One’s national “All the Better with Beer” campaign — a creative PR activation spotlighting the bar chain’s new eco-friendly drinks range and commitment to sustainability.

With a modest £2.5k budget, we set out to achieve national and regional coverage. The campaign centred around a bold photo stunt in Leicester Square and Manchester Piccadilly, where commuters encountered “moss models” and life-size topiary figures enjoying sustainable brews outside All Bar One. The striking visuals captured wide media attention, securing print coverage in The Telegraph, Evening Standard, London Post, and Manchester Evening News, alongside strong social engagement.

The campaign highlighted All Bar One’s new range of sustainable beers and ciders, featuring purpose-driven brands such as Brewgooder, Corona, Camden Hells, and Toast Ale — each championing unique environmental missions, from funding clean water projects to recycling bread waste into beer.